Wandering Account Holders: How Are They Finding You?
Well over half of the Americans rely heavily on mobile, online maps, or navigation services. But, while GPS is extremely convenient, experts are beginning to question what type of effect overuse could be having on our brains.
Human brains are incredibly resilient
The mass of grey matter inside our heads has an incredible ability to adapt to traumatic changes both internally and externally. In 1848 a man named Phineas Gage was the victim of a railroad building accident. A tamping iron, a forthy-three inch iron rod, shot through his head. Yet, he survived. In China a women lived to the age of twenty-four before doctors discovered she had no cerebellum.
But the ability for a fully-functioning brain to navigate three-dimensional space should be considered awe-inspiring. Cab drivers can memorize thousands of streets and determine the quickest route from point A to B in even the most crazy cities. Early sailors were able to direct their boats through miles of ocean without landmarks or instruments.
GPS might be a little…too convenient?
Do you remember coming back to school after summer break and ther first couple of weeks to a month of class was almost always a review of what you learned the previous year? Have you ever watched that show Are You Smarter Than a 5th-Grader and it felt like maybe the fifth graders were smarter than you? That’s because our brains only retain the information that was used regularly, is referred back to often, or is deemed necessary to survival. So, you might not remember the capital of North Dakota (it’s Bismarck) unless you live in North Dakota, but you’re going to remember that commercial you keep seeing on Hulu forever.
Unfortunately, the same principle applies to our ability to navigate 3D spaces effectively. A recent study out of Japan found that people who are allowed to use GPS or online mapping to find their way have more trouble providing detailed directions and maps than those who did not use navigation.
Residents of major cities including Bakersfield, Nashville, Denver, Fort Worth, Colorado Sprints, Kansas City, and Sacramento all admit to heavily using GPS. A recent report noted over a quarter of respondents admitted they would get extremely lost without GPS. Over half said they would have difficulty going longer than a week without it.
So, the real question is, how are account holders finding convenient branches and ATMs WITHOUT locator technology?
How can banks and credit unions help lost account holders?
In today’s GPS-obsessed society, an integrated, easy-to-use locator has become much more than a convenience. Without a reliable online or mobile locator, account holders will rely on whatever navigation or locator system they have set as their default. And those GPS systems often have outdated information. They definitely aren’t going to display all of the surcharge-free access locations your bank or credit union offers, and they won’t be including shared branches or other data.
Fortunately, there are ways to help your navigationally-challenged account holders find all of your convenient locations and information quickly. Discover how the Wave 2 Branch and ATM locator can help your financial institution direct wayward members and customers today!
Find out how the Wave2 locator can help your accountholders find exactly what they need… even if they don’t know where they are or how to get there!
Jason Green, Co-Founder
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