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Wave2 Contributes Location Search and Mapping Platform to Opportunity Knock$ Public Television Program

Location-Based Marketing?

The New Keys to the FI Kingdom? Starbucks uses targeted ads based on consumer proximity to one of its stores. And they report an increase in the likelihood a targeted consumer will enter their store by a factor of 100%. The coffee giant’s use of location-based...
Wave2 Contributes Location Search and Mapping Platform to Opportunity Knock$ Public Television Program

Consumers Still Love ATMs

Self-Service and ATMs Hold Sway Post-Pandemic While the COVID-19 situation worldwide has not ended, some clear trends are beginning to form due to the pandemic response. Rapidly accelerated acceptance of digital and self-service banking is just one of the behaviors...
Wave2 Contributes Location Search and Mapping Platform to Opportunity Knock$ Public Television Program

Branches Aren’t as OUT as You Might Think

It’s true that there are quite a few things that used to be considered standard that are now getting kicked to the curb. Phone booths, for instance. They were so common that Superman used to change in them. Now you’d be hard-pressed to find a payphone – much less a...
Wave2 Contributes Location Search and Mapping Platform to Opportunity Knock$ Public Television Program

Something Millennials AREN’T Killing

From the GET OFF MY LAWN department… The Millennial generation, those born between 1977 and 1995, are regularly featured in the news as a massively negative driving force. It seems hardly a day goes by when Millennials aren’t eating avocado toast, living in...