ATM Network Platform: Marketing Tools
The Wave2 ATM Network Platform includes 6 modules focused on marketing, promotion, awareness, and education about your ATM Network.
1. Network Locator
Utilizing the Wave2 Locator for your network will give you an outstanding user experience that is mobile responsive, ADA accessible and very easy to integrate. Branded map pin markers, along with our our signature fly-over viewpoint, 3-D buildings, intuitive controls, live open/closed indicators, location-specific messaging and alerting, and powerful third-party integrations will make our fast and modern locator easy to use and effective at promoting your network.
2. NetMap Widgets
Wave2 “NetMap” interactive widget locators can be integrated into the websites of participating financial institutions and other partners, giving users a compelling nationwide view and fast search of all your locations. These can be seamlessly integrated inside their website content to expand your reach and grow awareness and utilization of your network.
3. Proximity Marketing
Geo-personalized marketing can be a very effective way to promote your network directly to consumers, for example in email or postcard campaigns. Our Proximity Marketing system allows you to match a recipient file with any number of nearby ATMs and to use that data to personalize your marketing materials with the nearest locations to each recipient’s address. This can really drive home the value of your network and empowering you and your partners to proactively build awareness and transactions.
4. SEO Content System
Imagine a dynamically generated network of thousands of content-rich locally targeted pages, interlinking with one another at the state, county, city, ZIP code, and individual terminal level. Now imagine that getting updated automatically every time you update your location data – providing keyword-rich relevant content to search engines, along with Local Business Schema data, mini single location maps, driving directions, hours, details, and more. That is what the SEO Content System delivers – super food for the search engines.
5. Website & Mobile Apps
Beyond just the locator and related technologies, Wave2 can also create and host your network website and mobile apps for your ATM network. This can combine with our other offerings to give you a one-stop solution for your digital, promotional, and data management needs!
6. Business Profile Updating
Beyond your own locator and SEO pages, you need to proactively create and manage your Business Profiles at Google Maps, Google Business Profiles (formerly Google My Business), Apple Maps, and Bing Maps. With hundreds, thousands, or even tens of thousands of ATM locations under management, that can become a confusing and expensive logistical nightmare. Instead, manage your locations in one place with Wave2 and allow our APIs to automatically update those third-party systems for you! Save time, money, and frustration, all while building awareness of your network on these popular national platforms.
We would love to partner with you!
The logos below represent some of our network customers and integration partners. The word is spreading as we continue to innovate and deliver the best user experience, data management tools, APIs, updating systems, data distribution, tracking and reporting, research tools, and more.
ATM Network Platform: Data Systems
The Wave2 ATM Network Platform also includes 6 modules focused on data management, updating, communication, distribution, research, and analysis in support of your ATM Network, your participants, your financial institutions, and your partners.
1. Location APIs
Beyond our cutting-edge Locator and Widget solutions, we can also create, manage, and host APIs specifically for your network, enabling your participants and partners to integrate and query your location data for use in third-party locators and related software systems. This enterprise level software is already in use by large industry players including Fiserv, and can now be leveraged for your network to bring unrivaled data integration and high volume request capabilities.
2. Admin & Updating
The Wave2 Admin Portal will give you extensive control of your own location data, locator configurations, styles, colors, images, branding, integrations, users, and more. In addition to manual and bulk-file based updating, we can establish regular automated updating systems to make sure that your network data is updated as frequently as you need it to be. SSO interfacing will enable your systems to automatically create and control all admin access and user accounts. Extensive tracking and reporting and data visualization systems will keep your finger on the pulse of system usage and detailed geographic interest trends by your users.
3. Location Alerting System
Yet another groundbreaking system in both our Locators, APIs, and Admin, our Location Alerts will enable you to display location-specific messaging to alert users to outages, scheduled maintenance, renovations, and the like. You can schedule alerts to appear and expire with great precision, either manually through the Admin Portal, or programmatically through our location alerts APIs.
4. Data File Export & Distribution
If your integration partners need direct access to your entire network dataset, rather than an API query integration, we can provide a regular location data file export and delivery process to automatically provide the latest location data and details. This will enable your customers, participants, and partners to regularly import your data into their data systems for custom usage requirements.
5. Demographic Data Research Tools
Part of an extensive and growing data research and analytics suite, our Demographics Data Tools will enable you to instantly pull detailed demographic data about any of your locations, or even any arbitrary map position in the United States, to better understand the market characteristics of your existing and target markets, and to help you make decisions about network expansion and location selection.
6. Search Data Visualization Tools
A powerful fringe benefit of using the Wave2 Locator and Widgets is our data visualization tools. These interactive data displays, like our Heat Mapping and Cluster Mapping tools, give you a deeper look into the geographic interests and preferences of your users. You can look at exactly where users are trying to find your locations, in real-time. See where they are located when they search and specifically where they are trying to find your ATMs. This user behavioral data can help identify in great detail the markets where your users have the strongest interest, and then you can compare that to where you have physical presence (or not). This is valuable real-time information that can open your eyes to opportunities for strategic expansion and effective geo-targeted marketing.
SEO Marketing Content System
Is your website content doing anything to help in that mission? Don’t miss the opportunity to craft your website so that the search engines and consumers will find you wherever they need you!
Wave2 SEO Marketing Content will literally create tens of thousands of pages of locally-targeted content-rich search engine optimized text displayed within specially designated sections of your site. You’ll design the surrounding content of those pages so your website visitors will find plenty of relevant information about accounts, membership, loans, and other products and services you offer.
The result is opportunity. People will be searching for your financial institution in their neighborhood… and with Wave2 they will find exactly what they are looking for…. YOU!
From Our Customers
We love to not only provide a great technology solutions for our financial institutions, but we also strive to be a partner and collaborator with you, looking forward to future ideas and developments together. We hope to feature you on this page soon!
Get Started Today!
Getting started with Wave2 is quick and easy. We can have you up and running with a personalized Wave2 ATM Network Locator in your website in just a few days. We can also get to work right away with your data and technology teams to determine your needs and identify which of the marketing tools and data systems mentioned above would be of most value for you.
Then, we’ll put it all together into a powerful custom solution package to fit your specific needs. We are flexible with contracting and billing, and we view relationships like these as partnerships where we will act as part of your team and grow the relationship and our technology solutions and features to best fit your needs over time.
Just drop us a line using the form below, or email or call directly. We’d be happy to schedule a live webinar to show you and your team the details and answer any questions you may have.