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Location-Based Marketing?

Location-Based Marketing?

The New Keys to the FI Kingdom? Starbucks uses targeted ads based on consumer proximity to one of its stores. And they report an increase in the likelihood a targeted consumer will enter their store by a factor of 100%. The coffee giant’s use of location-based...
Location-Based Marketing?

Consumers Still Love ATMs

Self-Service and ATMs Hold Sway Post-Pandemic While the COVID-19 situation worldwide has not ended, some clear trends are beginning to form due to the pandemic response. Rapidly accelerated acceptance of digital and self-service banking is just one of the behaviors...